Photographer No.5- Michael Molloy

I have chosen Michael Molloy as one of photographers as I like his diversity when thinking about the types of commercial photograph my that he does for example food, technology and jewellery. I also chose him as one of photograph due to him photographing thing which make the audience think deeply about the message behind it  even though there is no text. 

This first photograph taken by Michael Molloy is advertising Nestle Nesquik cereal. The photograph has been taken in  kitchen environment as this is where cereal is stereotypically eaten. The cereal box has been placed in the centre of the composition therefore it is the main attraction within the photograph. Also the box standouts as the foreground is slightly blurred. The foreground is full of dull colours which contrasts against the bright colours on the box such as yellow and blue. 

This second photograph taken by Michael Molloy advertising a blackberry with a diamonty case. This photograph has been taken specifically to focus on the case as this is the main feature of this phone. The blackberry logo can also be seen on the phone which allows the audience to establish the brand which is being advertised. Although the phone is black, a black background has been used which allows the diamonty casing to stand out. The phone has been placed at an angle to add depth to the photograph as well as showing that it is a 3D product.  

This third photograph taken by Michael Molloy is different as it is not advertising a product like the others, and in fact his making people think about the effects of smoking. By having the cigarette shaped in the question mark this allows the audience to infer what this mean. The cigarette has been placed in the centre of the composition which could be portraying the fact that smoking is a the centre of many peoples lives. The uses of the white background can be seen as strange as white would normally signify purity which is something which is  most definitely not associated with smoking. 

This last photograph taken by Michael Molloy is advertising jewellery. The four  necklaces are seen to be hanging and are positioned at different length to show the different features on each one. A silver background has been used which compliment the shiny jewellery and is a colour is which we would expect to see when looking at jewellery. A small shadow has been created at the bottom of each necklace to show that they are 3D products which also i feel adds depth to the overall photograph. 

Influence
I was influenced by Michael Molloy's work as i would now like to look at food from a commercial point of view. I liked the way in which he placed the food in a location in which you would expect it to be eaten for example he has a box of cereal shown in the kitchen as this is where it is most commonly eaten. Maybe in a further less, i would like to look at commercial photograph from an awareness point of view such as smoking which is something which Michael Molloy looks at.

Summary
Overall i like the diversity of Michael Molloy's as he looks at a different type of commercial photography which i hadn't considered before which is to make people aware of health issue such as smoking etc. Also i like how he approached food commercial photography by placing it in the place you would expect it to seen opposed to a studio.

My Own Work:
This is an example of my own work. I was influenced by Michael Molloy as he photographs commercial food photography. When planning for my shoot, i wanted to be adventurous with the background in order to make it connect with the food. I decided to make the background look like snow as mince pies are associated with winter. I did this because i realised the importance of the background from Michael Molloy work as he places the food in the location you would expect it to be.

Photographer No.4- Iain Crawford

I have chosen Iain Crawford as one of my photographers as i was interested in looking into doing commercial photography from beauty point of view and this something that Iain Crawford focuses on in many of his pieces of work. As well as looking at beauty, he also looks at advertisements for TV programmes through photographs such as 'HollyOaks'. His diversity within his photographs is one of the main reason as to why i have chosen Iain Crawford as one of my photographers.

This first photograph taken by Iain Crawford is advertising a make-up brand called 'make up forever' . The model can be seen towards the right hand side of the composition looking down at the bottom corner of the composition. This enables to audience to see her eye make up as well as directing them to look at the company name which is in the bottom left hand corner. Water has been thrown at the model to create a contrast between the flawless looking make-up and the water which adds a more messy look to the overall photograph. Directional light has been used to create a dark shadow under the chin of the model, this gives her more defined facial features which is something you would expect in photographs which are advertising make-up.

This second photograph taken by Iain Crawford is advertising a specific episode of 'HollyOaks'. The model has been placed in the centre of the composition along with the logo in the bottom right hand corner. The model is made to look as if she is on fire with the use of red, yellow and orange tones throughout the photograph which is contrasted against a black background. Although the model looks as if she is on fire, he facial expression portrays her as powerful rather than in pain which adds a twist to the meaning of the photograph which would then make the audience think what is going to happen in this specific episode. 

This third photograph taken by Iain Crawford is advertising a hair product, This is different from other example of the commercial product photography as this product can not actually be seen in this photograph which may be due to the company already being well known that the name/logo is enough. The model hair dominant the majority of the composition however a small section of the composition is a quarter of the model face showing mainly her eye area. Several shadows have been created on the models hair to ad depth to the photograph by ensuring the audience know that this is a 3D model. 

This last photograph taken by Iain Crawford is advertising sports wear, from trainers to sport clothing. This shot allows the audience to see the models from the neck downwards and it set out to look as if they are just about the cross the finishing line in a race. Both male and female models have been used which show the diversity of the brand as they cater for both men and women,. The company logo has been placed in the bottom left had corner of the composition and the last runners body movement appears the direct the audiences eye towards the logo. 

Influence

Due to Iain Crawford is very diverse when referring to the types of commercial photography in which he focuses on, i was influenced by his work in two ways which were that i wanted to look at photographing hair as well as make up from a commercial pint of view. This will allow me to look at photographing people as well as products which is something i have wanted to do. For example i would like to photograph make-up on a model as well as the make-up products in there own. 

Summary

Overal all i like the diversity of Iain Crawford work as he looks at things such as sport ware to make-up which are completely different. I Also like the way in which he also has a variety in background, some being shot in the studio and some being shot in a studio and some being shot in various location.

My Own Work:

This is an example of my own work. I was influenced by Iain Crawford as some of his work focuses on commercial make-up photography. I liked how he included the model to demonstrate the make-up rather then just showing the product therefore this something that i took on board for my own work however i decided to have the model holding the product  as well as this was something that i felt helped with the persuasive side of the photograph. 

Photographer No.3- Julia Kennedy

I have made Julia Kennedy one of my chosen photographers as i personally would like to experiment with fashion photograph from a commercial point of view and this is something that Julia Kennedy focuses on. I was fascinated by the way in she creates a small story within the photograph and although many of them appear to have busy composition, she is still able make the model and the clothing stand out and be the main focus.Also some of her photograph appear to allow the audience to relate to them which is something i did not expect from this type of photography.

This first photograph by Julia Kennedy is advertising the womens clothing range from 'Cruise'. A simple wood looking background has been used to add a natural feel to the photograph. The model is placed just slightly towards the left side of the composition. She appears to be looking directly into the camera with a stern and almost confused look on her face. This i feel would attract the audience as they would be intrigued as to why she is looking like this and whether there is a reason behind it, The company name/logo has been placed in the centre of the composition as this would be the most important part for the company as they would want to make people aware of who they are .Warm colours have been used throughout when thinking about the outfit, make-up and background. This may be suggesting the season in which this commercial photograph is for, therefore in this example it would be autumn as these are the colours in which many would associate with this season. 

This second photograph by Julia Kennedy is advertising the mens clothing range from 'Cruise'. This photograph appears to have been taken in a studio with a light coloured background. However it has been edited to be made black and white which i feel has been done to allow the company logo to standout as it white therefore a contrast would be created. The model is sitting down in the centre of the composition, looking directly at the camera, This i feel involves the audience and would grab their attention. Like the above photograph, taken by Julia Kennedy, the company name/logo has been placed in the centre of the composition to ensure that it is the main focus and the audience are aware of the company if there were to look further.  Lastly when looking at the models facial expression, he looks as if he is deep thought which would essentially intenice the audience therefore adding to the persuasive element of commercial photography. 

This third photograph by Julia Kennedy is advertising the women's range for 'Oasis'. This photograph appears to be different from the rest as it is taken much closer therefore showing less of the model. However i feel that this has been done as this specific photograph is focusing on the statement necklace in which the model is wearing. Julia Kennedy would have decided to get the model to wear a black top to create the best contrast with the necklace to allow it to stand out. Also the necklace is in the centre of the composition therefore making it be the main focal point for the audience this is were we are most likely to look.The company name/logo is placed in the bottom left corner of the composition however it can still be easily seen due to it being placed against a black background. Lastly the background is slightly blurred creating a minimum depth of field.

This forth photograph by Julia Kennedy is again advertising the women's clothing range for 'Oasis'.This long shot shows the whole of the models outfit as well as part of the location in which she is in. I feel that Julia Kennedy has wanted to create a meaning behind this photograph rather than just taking it for commercial reason. This being that everyday household just can be complete whilst looking good and fashionable. When looking at the colours throughout the photograph, there is a constant use of pastel colours and shades which creates a flat contrast which i feel adds a old fashion look to it. Lastly the company name/logo has been placed in the bottom right corner of the composition however it is still visible to the audience. 

Influence 

I was influenced by Julia Kennedy as i would now like to look into fashion commercial photograph as this is an area which i have always wanted to look into however have never had the opportunity to however i am now aware of how it can be used in a commercial way in order to sell a companies clothing or accessory range. Also i would to look at adding the company name into the composition as this is something which appears to common in fashion commercial photographs. 

Summary

Overall i like Julia Kennedy's work as she has a unique way of showing fashion commercial photograph by placing the models in real life, everyday situation such as ironing which is something which is not commonly seen as most commercial fashion photography is shot in a studio rather than in a house hold location. Also i like how she used vibrant colours in the background and props however is still able to ensure that the model and her clothing is the main focus, this is due to her creating a contrast against the two/ 

My Own Work:

This is an example of my own work. I was influenced by Julia Kennedy as previously i hadn't considered looking at fashion from a commercial point of view however this turned out to be something that i really enjoyed and i would like to look at more shoot like this. However maybe experimenting with the location as this is also something that Julia Kennedy does. 

Photographer No.2- Jonathan Knowles

I have chosen Jonathan Knowles as one of my photographer as he has a unique way of photographing products especially liquid products such as beer, coke and drinks from costa. I feel that in his photographs he lets the product do most of the work rather than everything else in the photograph. He is also able to appeal to different audiences when referring to the product even though there is only one photograph. Also i like his use of colours when thinking about the type of product or company in which he is advertising. 

This first photograph by Jonathan Knowles is advertising 'Diet Coke'. There is a large image to text ratio which is commonly used in commercial photograph as images are more likely to attract an audience compared to large amounts of text. It can be argued that this commercial photograph has been adapted to appeal to both mens and women. For example it says 'There is nothing like a six pack to put a smile on your face' which can either mean a six pack on the model which would appeal to women or a six pack of diet coke which is going to appeal to both genders, The company logo has been placed in the bottom corner of the photograph along with 'no calories' which would help with the persuasive element of the photograph, 

This second photograph by jonathan Knowles is advertising 'Carling'. When looking at wear things have been placed in the composition, i can clearly identify that the pint of carling has been placed in the centre of the composition to ensure that it main focus. The colour of the photograph is mainly black with lighter tones behind the pint of Carling. In the bottom quarter of the composition, there is a reflection of the pint of carling as well as the company logo which is a common element with commercial photographs. When thinking about the text which has been edited on the photograph, there is an elliptical sentence of 'Practice makes...'. The fact that it is placed above the pint of carling, the audience are then able to infer that the pint of carling is perfection which would complete the sentence.  

This third photograph by Jonathan Knowles is advertising a drink at Costa. Firstly when looking at the colours that have been used, there seems to be a use of natural, earthy colour which would relate to Costa itself as there drink are made with natural ingredients. Also the use of natural, earthy colours relates to the fact that this is promoting a new autumn drink therefore these are colours we would expect to see in autumn for example on blossom trees.  Furthermore when looking at where thing have been placed in the composition i can identify that the costa glass has been placed in the centre of the composition along with a small sign which is acknowledging the drink which is in the glass.  

This last photograph is by Jonathan Knowles and is advertising Cadbury's dairy milk chocolate. This commercial photograph is different from many others that i have looked at as it does not have any text on it or the company logo on the bottom section of the composition. This is most probably due to Cadbury being such larger well known company that it is not necessarily needed. Also this could mean that the image simple explain everything. By having the image of the chocolate melting would temp the audience to want the chocolate as it look so good, The background is a block purple which is the typical colour which is associated with the company Cadburys. 

Influence:
This photographer has influenced me in a way in which i have started to look into photographing products such as drinks and food as this something that i did not think of doing when creating my project proposal. This has allowed me to look at different lighting set ups as liquids require specific lighting to ensure that it can be seen. Also in further shoots i would like to incorporate texts when editing the photograph to add to the persuasive side of the photograph.

Summary:
Overall i like Jonathan Knowles style of photography as it is diverse and he experiments with different products whether it be drink or food. Also i like the way he adds text to many of his photographs to add to the persuasive element of photograph

My Own Work:

This is an example of my own work. I was influenced by Jonathan Knowles as i wanted to look at photographing drinks as this is something that he specialises in. Also i was influenced by the way he pays a lot of attention to the background to ensure that it reflects the product in which he is advertising. This is apparent in my photograph as i decided to use cubes of ice as a background as this helped portrayed the drink as ice cold and refreshing.

Photographer No.1- Andy Green

I have chosen Andy Green as one of my photographers as i liked the diversity within his selection of advertising photographs for example he has worked with Sony, Heineken, McCain and Actimel which are companies with massive difference between them. This shows the diversity of Andy Green's skills to adapt to different companies to achieve the perfect commercial photograph for them. I like the way that Andy approaches commercial photograph which is by incorporating the company within a real life event such as a football match or carnival. I also like his sense of humour which he portrays through some of his commercial photograph to give them a alternative feel compared to other commercial photographer work.

This second photograph by Andy Green is for the drink company 'Heineken' who specialise in alcoholic drinks. This therefore outlines the audience to be over 18 only therefore Andy Green would have had this in mind when photographing this commercial photograph. When thinking about where the bottle has been placed it appears to be around the centre of the composition therefore ensuring that it is the main focus. This would be due to the busy looking background which is a football stadium.  Andy Green i feel has decided to set this photograph at a football stadium as beer like Heineken are mainly drunk by men and football is also mainly watched by men, Therefore it would make sense to have these two elements together as the intended audience, men over 18, would be able to relate to it personally. Furthermore the male audience is shown by having to male hands passing the drink to one another. 

This third photograph by Andy Green is for the company McCain who are a food company. The audience for this commercial photograph would be essentially any one. Andy Green has shown this in his photograph by showing three different generation by having three tractors which gradually change in size to show the change in generation. Furthermore by having it set in green, healthy fields, this shows the freshness of the food which will help with the persuasive element of the photograph to ensure people buy McCains rather than any other food companies. When looking at the colour which have been used throughout the commercial photograph, they all appear to be very natural and earthy. This relates to the company at hand as they want to portray their food as natural and that it is all freshly grown in British farms as this something that would appeal to the audience and make them buy this companies food over any other.

This forth photograph by Andy Green is for the company Actimel who specialise in a yogurt drink for all ages. In this specific photograph it is being aimed at the older generation due to the model which is being used who is an old lady on a mobility scooter. A sense of humour has been portrayed through this photograph for example it says 'gale force 9? you're having a laugh' which is meant to be what the old woman is saying suggesting that because she has had her actimel she is stronger then ever and that she can even battle through gale force winds. The bottle has been added in the corner of the photograph along with the slogan 'bring it on'. which will help the audience to clearly understand what the bottle looks like if they are going to buy it.

Influence:
I have been influence by Andy Green has he has made me want to look into doing more location shoots to when looking at the advertising of products. This i feel will give my work diversity as i done want it to be all in the studio. Also this photographer has influenced me in a way in which i would like to think more about engaging the audience by adding text which may included a question which would then involve the audience and add to the persuasive element of the photograph. 

Summary:
Overall i like Andy Greens work as it is different from other commercial photographs which i have look looked at due to his being mainly location based where as many other commercial photographers focus their shoots in the studio. 

My Own Work:

This is an example of my own work. I was influenced by Andy Green's  work as i wanted to look at adding text to my photographs in order to help with the persuasive side of the photograph as well as intriguing the audience. Therefore in my own photograph, i decided to use the technique text within an image to show the name of the perfume. By using this technique. i was still able to ensure that the perfume. the main focal point, was visible and easily identified by the audience.