Photographer No.3- Julia Kennedy

I have made Julia Kennedy one of my chosen photographers as i personally would like to experiment with fashion photograph from a commercial point of view and this is something that Julia Kennedy focuses on. I was fascinated by the way in she creates a small story within the photograph and although many of them appear to have busy composition, she is still able make the model and the clothing stand out and be the main focus.Also some of her photograph appear to allow the audience to relate to them which is something i did not expect from this type of photography.

This first photograph by Julia Kennedy is advertising the womens clothing range from 'Cruise'. A simple wood looking background has been used to add a natural feel to the photograph. The model is placed just slightly towards the left side of the composition. She appears to be looking directly into the camera with a stern and almost confused look on her face. This i feel would attract the audience as they would be intrigued as to why she is looking like this and whether there is a reason behind it, The company name/logo has been placed in the centre of the composition as this would be the most important part for the company as they would want to make people aware of who they are .Warm colours have been used throughout when thinking about the outfit, make-up and background. This may be suggesting the season in which this commercial photograph is for, therefore in this example it would be autumn as these are the colours in which many would associate with this season. 

This second photograph by Julia Kennedy is advertising the mens clothing range from 'Cruise'. This photograph appears to have been taken in a studio with a light coloured background. However it has been edited to be made black and white which i feel has been done to allow the company logo to standout as it white therefore a contrast would be created. The model is sitting down in the centre of the composition, looking directly at the camera, This i feel involves the audience and would grab their attention. Like the above photograph, taken by Julia Kennedy, the company name/logo has been placed in the centre of the composition to ensure that it is the main focus and the audience are aware of the company if there were to look further.  Lastly when looking at the models facial expression, he looks as if he is deep thought which would essentially intenice the audience therefore adding to the persuasive element of commercial photography. 

This third photograph by Julia Kennedy is advertising the women's range for 'Oasis'. This photograph appears to be different from the rest as it is taken much closer therefore showing less of the model. However i feel that this has been done as this specific photograph is focusing on the statement necklace in which the model is wearing. Julia Kennedy would have decided to get the model to wear a black top to create the best contrast with the necklace to allow it to stand out. Also the necklace is in the centre of the composition therefore making it be the main focal point for the audience this is were we are most likely to look.The company name/logo is placed in the bottom left corner of the composition however it can still be easily seen due to it being placed against a black background. Lastly the background is slightly blurred creating a minimum depth of field.

This forth photograph by Julia Kennedy is again advertising the women's clothing range for 'Oasis'.This long shot shows the whole of the models outfit as well as part of the location in which she is in. I feel that Julia Kennedy has wanted to create a meaning behind this photograph rather than just taking it for commercial reason. This being that everyday household just can be complete whilst looking good and fashionable. When looking at the colours throughout the photograph, there is a constant use of pastel colours and shades which creates a flat contrast which i feel adds a old fashion look to it. Lastly the company name/logo has been placed in the bottom right corner of the composition however it is still visible to the audience. 

Influence 

I was influenced by Julia Kennedy as i would now like to look into fashion commercial photograph as this is an area which i have always wanted to look into however have never had the opportunity to however i am now aware of how it can be used in a commercial way in order to sell a companies clothing or accessory range. Also i would to look at adding the company name into the composition as this is something which appears to common in fashion commercial photographs. 

Summary

Overall i like Julia Kennedy's work as she has a unique way of showing fashion commercial photograph by placing the models in real life, everyday situation such as ironing which is something which is not commonly seen as most commercial fashion photography is shot in a studio rather than in a house hold location. Also i like how she used vibrant colours in the background and props however is still able to ensure that the model and her clothing is the main focus, this is due to her creating a contrast against the two/ 

My Own Work:

This is an example of my own work. I was influenced by Julia Kennedy as previously i hadn't considered looking at fashion from a commercial point of view however this turned out to be something that i really enjoyed and i would like to look at more shoot like this. However maybe experimenting with the location as this is also something that Julia Kennedy does.