Connecting Essay 5

This photograph is advertising perfume and has a colour scheme which includes different shades of pink. This portrays a feminine and elegant feel to the photograph therefore outlines the audience of the perfume. The bottle is placed in the centre of the composition and fills the majority of it. A slight shadow has been created on each side of the bottle which shows the form therefore showing that this is a 3D object rather than a flat object. A sense of love is shown in this photograph due to there being a running theme of pink which has connotation of love as well as the bottle having a heart on it.












This photograph is also advertising perfume. The bottle has been positioned in the centre of the composition however a pink smoke can be seen to be coming out of the bottle to portray the scent leaving the bottle. The bottle has been placed in a small amount of water which has created a ripple as well as a reflection of the bottle. There is a running colour scheme of pink and purple which have connotation of femininity and love which can be seen to relate to the audience of this product. The company name can be clearly seen on the centre of the bottle in black writing. This allows the audience to identify who selling the product.

These two photographs connect as they are both advertising perfume. Also they connect as they both use a specific colour scheme in order to portray a certain vibe which will appeal to the target audience, for example in both they include a pink colour scheme which has connotation of femininity and love which would appear to fit the target audience of these products.

Connecting Essay 4

 This photograph is commercial product photography showing different items of fashion such as tops. bags, shoes and jewellery. Each item has been placed against a white brick wall to ensure that they stand out but also it gives the photography a urban feel to it. Some of the item can be seen to be hung up on a metal pole however some of the item look as if they are floating such as the shoes and the top. Directional lighting has been uses underneath the products in order to create a shadow and show the form to ensure the audience understand that these are 3D products. A collage has been created by placing the photographs next to each other with a small gap between each to separate them as individual photographs.

This photograph is also commercial product photography and is showing a evening dress. A hot pink background has been used in order to portray a femininity within the photograph. The dress has been positioned in the centre of the composition and appears to be floating with two wooden pegs placed on each top corner of the dress. The bottom part of the dress appears to be lifted to show that the dress is 3D. This is done instead of using directional light in order to show the form within the photograph.

Both of these photograph connect as they are both advertising fashion through commercial product photography which different to what you would normal expect when advertising fashion. Also both have created the illusion of the items floating in the air by either a peg or a hanger. Lastly the background in both photograph have significance in showing a certain vibe such as urban or feminine.

Connecting Essay 3

This photograph demonstrates a monochrome trend which is currently in fashion. The background is horizontal black and whiter lines which appear to connect in the centre of the composition to show the corner of room in which the model is in. This shows the form of the photograph as the audience are able to see that room is 3D rather than flat. Also due to the horizontal lines on the background meeting in the centre, it creates the illusion that the corner is coming to a point and inclosing the model is the room, almost making her look like a giant. When looking at the model, it can be seen that she is wearing a suit with vertical black and white lines on it. This contrasts against the horizontal lines on the background allowing her to shane out from the bold background. Also the model is wearing a bright red lipstick which stands out from the back and white theme running throughout the photograph. Directional light has been used in order to create a shadow of the model leg, this is showing the form therefore showing the audience that it is a 3D model. When looking at how the model is standing, she appears to be trying to escape as if she is trapped in this room. Lastly the model is wearing a suit, which portrays her to some sort of power or authority as this is the connotation which are attached to this time of clothing. 

This photograph has a colour scheme of black and white running throughout which shows the current fashion trend of monochrome. A white background has been used, in order to make sure that the model standout and is the main focus. The model can be seen to be wearing a casual outfit including a white T-Shirt and the black coat. The model appears to have a very relaxed posture along with his hand in his pockets. Directional light has been used on the right hand side of then model. This is showing the form to ensure the audience understand that it is a 3D model as well as showing masculinity as it much more harsh light. 

These tow photographs connect as they are both show a running colour scheme of black and white which relates to the current fashion trend of monochrome. The use of black and white in both photographs, creates a contrast the background as well as a contrast between the model and the clothes that they are wearing. 

Connecting Essay Two

This photograph is advertising Absolut Vodka. The bottle has been surrounded by cubes of ice to portray the freshness of the drink. A blue tint has been added to whole photograph, to give it more of a young appeal and fit in with the night life in which we expect it to be drank. This blue tint also matches the company logo which is blue therefore this becomes the iconic colour for this companies product. The effect that has been added to this photograph, makes it look almost as if it is glowing under the fluorescent lights which you would expect to see in a night club.






This photograph was taken by me and is advertising Smirnoff Vodka. The bottle can be seen in the centre of the composition surrounded by large cubes of ice. By doing this, it portrays the drink to be refreshing and ice cold. The red parts of the drink are able to standout from the rest of the photograph due to it contrasting against the transparent ice cubes. The company logo is in the centre of the whole photograph which ensures that it is the main focus within the photograph because when thinking of the purpose of the photograph, it is to tell this companies product therefore the logo has to be easily established.









Both of these photographs connect in a way in which that they are both advertising a alcoholic spirit therefore the producers have the same intention. This would be to make it look appetising therefore both photographs show the bottle surrounded by ice cubes to imply that the drink is refreshing opposed to the negative connotation which come with alcohol. Also in both photographs, there is a colour scheme which links to the company logo for example in the first example the logo is blue therefore the colours scheme is blue and in the second example the logo is red and white therefore the colour scheme is red and white.

Connecting Essay One

This fashion photograph is in black and white which links to the monochrome trend which apparent in todays society but also shows the 50s look. The model can be seen in the centre of the composition with a rigid posture making her appear almost plastic. However the use of the directional lighting shows the form as well as showing the audience that this is a 3D subject and defining specific facial features such as the cheek bones and her jaw line. The model can be seen to be smoking a cigarette which in the 50s would show sophistication and independence. Also when looking at the clothing, they appear to fairly masculine due to the blazer like coat. This is therefore showing an alternative type of fashion photography as stereotypically women are shown to be feminine by having them wearing figure hugging dresses to show their female body features.

This is an example of my own work and it is part my exploration of commercial fashion photography. The model can be seen in the centre of the composition, looking directly at the camera. This i feel allow the audience to connect with the model as he is seen to be looking at them. This photograph is in black and white which gives it the 50s look as well as fitting with the current monochrome trend. When looking at the models posture, he appears to show sophistication and independence as well as power. The sense of him having power can also be seen through the masculine clothing in which he is wearing which carries connotation of power and authority.











Both of these photographs connect as they both create a 1950s look by being in black and white along with the dark clothing adding the current monochrome  trend to both of the photographs. Also both models in each photograph show a sense of independence and sophistication. This is shown in the first photograph by the women holding a cigarette and having a very strong posture and in the second photograph this is shown by the model looking directly at the camera, having a strong posture and wearing clothing with connotation of power and authority.