Tuesday, 16 December 2014
Personal Shoot No.12 Work Diary
In this shoot, the main focal point was the models hair as i wanted ito look into to commercial hair photography. I decided to have the models hair to one side as it gives it more of a main focal point and shows of the face shape of the model. I edited the photograph to be in black and white to give it a high end fashion photography feel. I would consider changing the colour of the background just so that the model and hair stands out as much as possible to maintain the audiences attention.
I was influenced to do this shoot by looking back at my personal image bank and therefore wanting to include it in my personal project.
As this is my last shoot I feel that my whole project is very diverse as I have been very open minded with all my shoots .
Sunday, 14 December 2014
Video Technique Page
- Decide what you want to video.
- Set up the tripod
- choose a good composition ensuring that nothing distracting will be in the shot.
- Film for as long as you want.
- Upload your videos and edit them
Overall Project Evaluation
In this unit i was able to chose my own subject in which i wanted to focus on. Therefore i decided to focus on commercial photograph for my personal project as this was something i had many ideas for and i knew that it would not have many limitations. Also with this type of photography, i was able to photograph both people and objects therefore allowing me to have diversity within my shoots.
Firstly i wanted to get a more in depth understanding and knowledge of commercial photograph so i created a definition page which included a dictionary definition,describing words, four annotation photographs and my own definition. By doing this i was to show how my understanding had developed through being able to write my definition of commercial photography. Following on from this, i created a personal image bank which contained 25 examples of commercial photographs. This allowed me to look at current work to them take on board and develop my own ideas for shoots.
Research helped me alot when coming up with shoot ideas as well developing them. I started my research by creating a research log containing 20 commercial photographers. This allowed me to look at existing photographers work and explore how they photograph commercial photography. From these 20 photograph, i chose 5 to look at in more detail. I evaluated four of their photographs and wrote how they influenced me and a summary of their work.This showed what I had learnt from the photographers and how my work has been influenced by them. I feel that this helped me with the project as I was able to develop my understanding of different ways to show commercial photography. Finally I did 5 connecting essay which allowed me to link my photographs with another photograph, by doing this I was able to identify the different themes, lighting , colours, angles and compositions of my photographs and how they connected to one another.
After each shoot I would write a work diary which included two of my photographs from that shoot, whether they be the best two or one of my least successful. I would then evaluated both photograph stating the positive and negatives and how I captured and edited the photograph. My work diary also contained a 'if I was to continue' section which allowed me to reflect on the shoot and take this on board in my next shoot.
As a part of this project I had to complete the following print techniques: image within an image, image and text, weaving, duotone, overlay, selective colour, repetition, montage, framing and cluster. All of these print techniques allowed me to explore different ways of editing my photographs as well as improving my skills within PhotoShop. I also understood that not all print techniques look good on every photograph therefore i took time when deciding which photograph to use for each technique Also when completing the print techniques, i was able to see how i can incorporate them into my personal project to show diversity within my photographs. I also had to complete 10 computer experiments and 8 physical experiments. This allowed me explore my photographs in a way in which it is presented and how it is portraying commercial photography.
Overall this project has allowed me to develop my skills in the studio as some part of my project have included element of fashion photograph which requires specific studio set ups and lighting. Also when completing my computer experiments I was able to develop my understanding and skills of Photoshop. All of the skills and confidence with the studio that i have gained, i will able to use this is my upcoming unit.
Firstly i wanted to get a more in depth understanding and knowledge of commercial photograph so i created a definition page which included a dictionary definition,describing words, four annotation photographs and my own definition. By doing this i was to show how my understanding had developed through being able to write my definition of commercial photography. Following on from this, i created a personal image bank which contained 25 examples of commercial photographs. This allowed me to look at current work to them take on board and develop my own ideas for shoots.
Research helped me alot when coming up with shoot ideas as well developing them. I started my research by creating a research log containing 20 commercial photographers. This allowed me to look at existing photographers work and explore how they photograph commercial photography. From these 20 photograph, i chose 5 to look at in more detail. I evaluated four of their photographs and wrote how they influenced me and a summary of their work.This showed what I had learnt from the photographers and how my work has been influenced by them. I feel that this helped me with the project as I was able to develop my understanding of different ways to show commercial photography. Finally I did 5 connecting essay which allowed me to link my photographs with another photograph, by doing this I was able to identify the different themes, lighting , colours, angles and compositions of my photographs and how they connected to one another.
After each shoot I would write a work diary which included two of my photographs from that shoot, whether they be the best two or one of my least successful. I would then evaluated both photograph stating the positive and negatives and how I captured and edited the photograph. My work diary also contained a 'if I was to continue' section which allowed me to reflect on the shoot and take this on board in my next shoot.
As a part of this project I had to complete the following print techniques: image within an image, image and text, weaving, duotone, overlay, selective colour, repetition, montage, framing and cluster. All of these print techniques allowed me to explore different ways of editing my photographs as well as improving my skills within PhotoShop. I also understood that not all print techniques look good on every photograph therefore i took time when deciding which photograph to use for each technique Also when completing the print techniques, i was able to see how i can incorporate them into my personal project to show diversity within my photographs. I also had to complete 10 computer experiments and 8 physical experiments. This allowed me explore my photographs in a way in which it is presented and how it is portraying commercial photography.
Overall this project has allowed me to develop my skills in the studio as some part of my project have included element of fashion photograph which requires specific studio set ups and lighting. Also when completing my computer experiments I was able to develop my understanding and skills of Photoshop. All of the skills and confidence with the studio that i have gained, i will able to use this is my upcoming unit.
Friday, 12 December 2014
Connecting Essay 5
This photograph is advertising perfume and has a colour scheme which includes different shades of pink. This portrays a feminine and elegant feel to the photograph therefore outlines the audience of the perfume. The bottle is placed in the centre of the composition and fills the majority of it. A slight shadow has been created on each side of the bottle which shows the form therefore showing that this is a 3D object rather than a flat object. A sense of love is shown in this photograph due to there being a running theme of pink which has connotation of love as well as the bottle having a heart on it.
This photograph is also advertising perfume. The bottle has been positioned in the centre of the composition however a pink smoke can be seen to be coming out of the bottle to portray the scent leaving the bottle. The bottle has been placed in a small amount of water which has created a ripple as well as a reflection of the bottle. There is a running colour scheme of pink and purple which have connotation of femininity and love which can be seen to relate to the audience of this product. The company name can be clearly seen on the centre of the bottle in black writing. This allows the audience to identify who selling the product.
These two photographs connect as they are both advertising perfume. Also they connect as they both use a specific colour scheme in order to portray a certain vibe which will appeal to the target audience, for example in both they include a pink colour scheme which has connotation of femininity and love which would appear to fit the target audience of these products.
This photograph is also advertising perfume. The bottle has been positioned in the centre of the composition however a pink smoke can be seen to be coming out of the bottle to portray the scent leaving the bottle. The bottle has been placed in a small amount of water which has created a ripple as well as a reflection of the bottle. There is a running colour scheme of pink and purple which have connotation of femininity and love which can be seen to relate to the audience of this product. The company name can be clearly seen on the centre of the bottle in black writing. This allows the audience to identify who selling the product.
These two photographs connect as they are both advertising perfume. Also they connect as they both use a specific colour scheme in order to portray a certain vibe which will appeal to the target audience, for example in both they include a pink colour scheme which has connotation of femininity and love which would appear to fit the target audience of these products.
Connecting Essay 4
This photograph is commercial product photography showing different items of fashion such as tops. bags, shoes and jewellery. Each item has been placed against a white brick wall to ensure that they stand out but also it gives the photography a urban feel to it. Some of the item can be seen to be hung up on a metal pole however some of the item look as if they are floating such as the shoes and the top. Directional lighting has been uses underneath the products in order to create a shadow and show the form to ensure the audience understand that these are 3D products. A collage has been created by placing the photographs next to each other with a small gap between each to separate them as individual photographs.
This photograph is also commercial product photography and is showing a evening dress. A hot pink background has been used in order to portray a femininity within the photograph. The dress has been positioned in the centre of the composition and appears to be floating with two wooden pegs placed on each top corner of the dress. The bottom part of the dress appears to be lifted to show that the dress is 3D. This is done instead of using directional light in order to show the form within the photograph.
Both of these photograph connect as they are both advertising fashion through commercial product photography which different to what you would normal expect when advertising fashion. Also both have created the illusion of the items floating in the air by either a peg or a hanger. Lastly the background in both photograph have significance in showing a certain vibe such as urban or feminine.
This photograph is also commercial product photography and is showing a evening dress. A hot pink background has been used in order to portray a femininity within the photograph. The dress has been positioned in the centre of the composition and appears to be floating with two wooden pegs placed on each top corner of the dress. The bottom part of the dress appears to be lifted to show that the dress is 3D. This is done instead of using directional light in order to show the form within the photograph.
Both of these photograph connect as they are both advertising fashion through commercial product photography which different to what you would normal expect when advertising fashion. Also both have created the illusion of the items floating in the air by either a peg or a hanger. Lastly the background in both photograph have significance in showing a certain vibe such as urban or feminine.
Connecting Essay 3
This photograph demonstrates a monochrome trend which is currently in fashion. The background is horizontal black and whiter lines which appear to connect in the centre of the composition to show the corner of room in which the model is in. This shows the form of the photograph as the audience are able to see that room is 3D rather than flat. Also due to the horizontal lines on the background meeting in the centre, it creates the illusion that the corner is coming to a point and inclosing the model is the room, almost making her look like a giant. When looking at the model, it can be seen that she is wearing a suit with vertical black and white lines on it. This contrasts against the horizontal lines on the background allowing her to shane out from the bold background. Also the model is wearing a bright red lipstick which stands out from the back and white theme running throughout the photograph. Directional light has been used in order to create a shadow of the model leg, this is showing the form therefore showing the audience that it is a 3D model. When looking at how the model is standing, she appears to be trying to escape as if she is trapped in this room. Lastly the model is wearing a suit, which portrays her to some sort of power or authority as this is the connotation which are attached to this time of clothing.
This photograph has a colour scheme of black and white running throughout which shows the current fashion trend of monochrome. A white background has been used, in order to make sure that the model standout and is the main focus. The model can be seen to be wearing a casual outfit including a white T-Shirt and the black coat. The model appears to have a very relaxed posture along with his hand in his pockets. Directional light has been used on the right hand side of then model. This is showing the form to ensure the audience understand that it is a 3D model as well as showing masculinity as it much more harsh light.
These tow photographs connect as they are both show a running colour scheme of black and white which relates to the current fashion trend of monochrome. The use of black and white in both photographs, creates a contrast the background as well as a contrast between the model and the clothes that they are wearing.
Personal Shoot No.11 Work Diary
Thursday, 11 December 2014
Personal Shoot No.10 Work Diary
Tuesday, 9 December 2014
Tuesday, 2 December 2014
Connecting Essay Two
This photograph is advertising Absolut Vodka. The bottle has been surrounded by cubes of ice to portray the freshness of the drink. A blue tint has been added to whole photograph, to give it more of a young appeal and fit in with the night life in which we expect it to be drank. This blue tint also matches the company logo which is blue therefore this becomes the iconic colour for this companies product. The effect that has been added to this photograph, makes it look almost as if it is glowing under the fluorescent lights which you would expect to see in a night club.
This photograph was taken by me and is advertising Smirnoff Vodka. The bottle can be seen in the centre of the composition surrounded by large cubes of ice. By doing this, it portrays the drink to be refreshing and ice cold. The red parts of the drink are able to standout from the rest of the photograph due to it contrasting against the transparent ice cubes. The company logo is in the centre of the whole photograph which ensures that it is the main focus within the photograph because when thinking of the purpose of the photograph, it is to tell this companies product therefore the logo has to be easily established.
Both of these photographs connect in a way in which that they are both advertising a alcoholic spirit therefore the producers have the same intention. This would be to make it look appetising therefore both photographs show the bottle surrounded by ice cubes to imply that the drink is refreshing opposed to the negative connotation which come with alcohol. Also in both photographs, there is a colour scheme which links to the company logo for example in the first example the logo is blue therefore the colours scheme is blue and in the second example the logo is red and white therefore the colour scheme is red and white.
This photograph was taken by me and is advertising Smirnoff Vodka. The bottle can be seen in the centre of the composition surrounded by large cubes of ice. By doing this, it portrays the drink to be refreshing and ice cold. The red parts of the drink are able to standout from the rest of the photograph due to it contrasting against the transparent ice cubes. The company logo is in the centre of the whole photograph which ensures that it is the main focus within the photograph because when thinking of the purpose of the photograph, it is to tell this companies product therefore the logo has to be easily established.
Both of these photographs connect in a way in which that they are both advertising a alcoholic spirit therefore the producers have the same intention. This would be to make it look appetising therefore both photographs show the bottle surrounded by ice cubes to imply that the drink is refreshing opposed to the negative connotation which come with alcohol. Also in both photographs, there is a colour scheme which links to the company logo for example in the first example the logo is blue therefore the colours scheme is blue and in the second example the logo is red and white therefore the colour scheme is red and white.
Connecting Essay One
This fashion photograph is in black and white which links to the monochrome trend which apparent in todays society but also shows the 50s look. The model can be seen in the centre of the composition with a rigid posture making her appear almost plastic. However the use of the directional lighting shows the form as well as showing the audience that this is a 3D subject and defining specific facial features such as the cheek bones and her jaw line. The model can be seen to be smoking a cigarette which in the 50s would show sophistication and independence. Also when looking at the clothing, they appear to fairly masculine due to the blazer like coat. This is therefore showing an alternative type of fashion photography as stereotypically women are shown to be feminine by having them wearing figure hugging dresses to show their female body features.
This is an example of my own work and it is part my exploration of commercial fashion photography. The model can be seen in the centre of the composition, looking directly at the camera. This i feel allow the audience to connect with the model as he is seen to be looking at them. This photograph is in black and white which gives it the 50s look as well as fitting with the current monochrome trend. When looking at the models posture, he appears to show sophistication and independence as well as power. The sense of him having power can also be seen through the masculine clothing in which he is wearing which carries connotation of power and authority.
Both of these photographs connect as they both create a 1950s look by being in black and white along with the dark clothing adding the current monochrome trend to both of the photographs. Also both models in each photograph show a sense of independence and sophistication. This is shown in the first photograph by the women holding a cigarette and having a very strong posture and in the second photograph this is shown by the model looking directly at the camera, having a strong posture and wearing clothing with connotation of power and authority.
This is an example of my own work and it is part my exploration of commercial fashion photography. The model can be seen in the centre of the composition, looking directly at the camera. This i feel allow the audience to connect with the model as he is seen to be looking at them. This photograph is in black and white which gives it the 50s look as well as fitting with the current monochrome trend. When looking at the models posture, he appears to show sophistication and independence as well as power. The sense of him having power can also be seen through the masculine clothing in which he is wearing which carries connotation of power and authority.
Both of these photographs connect as they both create a 1950s look by being in black and white along with the dark clothing adding the current monochrome trend to both of the photographs. Also both models in each photograph show a sense of independence and sophistication. This is shown in the first photograph by the women holding a cigarette and having a very strong posture and in the second photograph this is shown by the model looking directly at the camera, having a strong posture and wearing clothing with connotation of power and authority.
Friday, 28 November 2014
Thursday, 27 November 2014
Personal Shoot No.8 Work Diary
In this shoot i wanted to look at commercial photograph in a way in which i hadn't thought about before which was to incorporate fashion by photographing clothing opposed to photographing a model. I feel this shoot turned out better than i expected therefore i am very pleased with the outcome. I created this photograph by hanging sting from one end of the studio to the other and then pegging the clothes to the the line. Also in this specific example i got air under the dress to make it look as if it was blowing in the wind. When editing the photograph, i used the spot healing tool to then erase the string to create the effect that the dress was floating in the air.
Personal Shoot No.7 Work Diary
This is one of the photographs from this shoot. I decided to position the model in the centre of the composition and to have him looking down as this was something which i found worked well when looking a current photographers work. I used an off white background to add warmth to the photograph as it was more of an autumn/winter look which i was going for opposed to spring/summer which is much brighter. I liked this photograph as the model appears relaxed and unposed which is the look in which i wanted to create throughout this personal shoot.
This is another one of the photographs from this shoot. This specific photograph is showing a more smart look compared to the one above. Again the model is placed in the centre of the composition however this time he is looking directly at the camera which i feel involves the audience and allows them to connect with the model. When editing this photograph, i decided to make it black and white as i feel it added a fine art approach to commercial photography which is something i have not seen done before.
If I was to do this shoot again I would, look more closely at the ways I could edit the photographs. For example I have changed the colouring in each of these photographs however I would experiment with different shapes, repetitions and animations.
What influenced me to do this shoot
I was influenced to do this shoot from shoot 4 as i wanted to continue to look at fashion however this time i wanted i to look at different colours whether it be clothing or when editing the photograph.
As a result of this shoot, i feel much more confident with photographing people especially when making them look more professional and fashion like.
Future Shoot
In a future shoot, i would like to look at just photographing the clothing on its own opposed to it being modelled by someone. I would like to experiment with the editing of the shots to make the clothes look as if they are floating in the air as this i feel will make my photographs unique to others which i have seen.
Personal Shoot No.6 Work Diary
If i was to do this shoot again I would consider focusing on an individual nail vanish as this would give me a more specific focus and will allow me to experiment with the composition of a single bottle. I would also change the background colour as this could be used to contrast and create a more interesting photograph.
What influenced me to do this shoot
I was influenced to do this shoot from my previous shoot which was of 'Smirnoff' as i wanted to photograph liquid products in an alternative way therefore i decided to do it with nail vanish. Also i was influenced from my very first shoot as included a animation with the nail vanish to add diversity to my work.
As a result of this shoot, i would like to look at photographing make up from a commercial point of view whether it be just the products or with a model showing the make-up.
Future Shoot
In a future shoot, i would like to look at photographing make-up in a different way by showing the model wearing and applying the make-up opposed to just the product.
Photographer No.5- Michael Molloy
I have chosen Michael Molloy as one of photographers as I like his diversity when thinking about the types of commercial photograph my that he does for example food, technology and jewellery. I also chose him as one of photograph due to him photographing thing which make the audience think deeply about the message behind it even though there is no text.
This first photograph taken by Michael Molloy is advertising Nestle Nesquik cereal. The photograph has been taken in kitchen environment as this is where cereal is stereotypically eaten. The cereal box has been placed in the centre of the composition therefore it is the main attraction within the photograph. Also the box standouts as the foreground is slightly blurred. The foreground is full of dull colours which contrasts against the bright colours on the box such as yellow and blue. |
This last photograph taken by Michael Molloy is advertising jewellery. The four necklaces are seen to be hanging and are positioned at different length to show the different features on each one. A silver background has been used which compliment the shiny jewellery and is a colour is which we would expect to see when looking at jewellery. A small shadow has been created at the bottom of each necklace to show that they are 3D products which also i feel adds depth to the overall photograph. |
I was influenced by Michael Molloy's work as i would now like to look at food from a commercial point of view. I liked the way in which he placed the food in a location in which you would expect it to be eaten for example he has a box of cereal shown in the kitchen as this is where it is most commonly eaten. Maybe in a further less, i would like to look at commercial photograph from an awareness point of view such as smoking which is something which Michael Molloy looks at.
Summary
Overall i like the diversity of Michael Molloy's as he looks at a different type of commercial photography which i hadn't considered before which is to make people aware of health issue such as smoking etc. Also i like how he approached food commercial photography by placing it in the place you would expect it to seen opposed to a studio.
My Own Work:
This is an example of my own work. I was influenced by Michael Molloy as he photographs commercial food photography. When planning for my shoot, i wanted to be adventurous with the background in order to make it connect with the food. I decided to make the background look like snow as mince pies are associated with winter. I did this because i realised the importance of the background from Michael Molloy work as he places the food in the location you would expect it to be.
Tuesday, 25 November 2014
Personal Shoot No.9 Work Diary
I was inspired to make this video from the No.7 advert which is advertising lipstick and also i wanted to incorporate video into my photography work as this can be closely linked to commercial photography. I decided to just include the models mouth and nose as the whole idea of the video is the lips matching the music to portray that she is wearing the correct lipstick, showing that she is in sync. I included various different colour lipstick to show diversity which adds to the persuasive element of the video. I chose 'All about that bass' as my song as i wanted the video to create a happy, lively atmosphere and this song does as it is upbeat and positive.
This shoot has inspired me to make more videos as i feel this is more creative way of showing commercial photography and it was something which i had not done before. If i was to this shoot again, i would do it with my camera as i felt that this was slight fuzzy. Also i would like to use more vibrant coloured lipstick in order to make the lips strand out more as this is the main focus of the video.
What influenced me to do this shoot?
I was influenced to do this shoot due to me doing video as one of my techniques and I enjoyed it. Therefore I thought that it would be a good idea to try to incorporate video into my own personal project.
As a result of the shoot, I would no longer like to use video in my personal project as I feel that it will be hard to incorporate with different elements of commercial photography
Future Shoot
In a future shoot,I would like to still look at make upo however I would like to show the model with the make up on therefore I would have tried a variety of different ways to show this type of commercial photography.
Friday, 21 November 2014
Location Portraiture Technique Page
Location Portraiture
How to do
How to do
- Use a wide angle
- Make sure that the camera is close to the subject
- Make sure that the subject is separated from the background
- Focus on different angles such as high and low
Example:
Photographer No.4- Iain Crawford
I have chosen Iain Crawford as one of my photographers as i was interested in looking into doing commercial photography from beauty point of view and this something that Iain Crawford focuses on in many of his pieces of work. As well as looking at beauty, he also looks at advertisements for TV programmes through photographs such as 'HollyOaks'. His diversity within his photographs is one of the main reason as to why i have chosen Iain Crawford as one of my photographers.
Friday, 14 November 2014
Tuesday, 11 November 2014
Mid-Project Action Plan for Personal Project
My feedback
- Keep my idea broad including both fashion and products
- Do some animations/videos for products
- Maybe think about photographing fashion in an alternative way e.g: photographing the clothing on its own.
- Do some more shoots of drinks
- Look at other products such as make up and hair products- can incorporate the skills from the fashion shoots.
From the feedback which i got back from the rest of my class, i am now going to look into planning shoots to make video as this is a big part of advertising. Also i would like to look at more drink photographs as i feel i am much more confident with the lighting, therefore i am able to get the best result possible.
Also when thinking about incorporating fashion into my work, i have previously only photographed males therefore i would like to develop upon this and photograph females to show my diversity when photographing commercial fashion shots. This will allow me to experiment with different lighting as it can vary when photographing men and women.
Friday, 7 November 2014
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