Friday, 12 December 2014

Connecting Essay 4

 This photograph is commercial product photography showing different items of fashion such as tops. bags, shoes and jewellery. Each item has been placed against a white brick wall to ensure that they stand out but also it gives the photography a urban feel to it. Some of the item can be seen to be hung up on a metal pole however some of the item look as if they are floating such as the shoes and the top. Directional lighting has been uses underneath the products in order to create a shadow and show the form to ensure the audience understand that these are 3D products. A collage has been created by placing the photographs next to each other with a small gap between each to separate them as individual photographs.

This photograph is also commercial product photography and is showing a evening dress. A hot pink background has been used in order to portray a femininity within the photograph. The dress has been positioned in the centre of the composition and appears to be floating with two wooden pegs placed on each top corner of the dress. The bottom part of the dress appears to be lifted to show that the dress is 3D. This is done instead of using directional light in order to show the form within the photograph.

Both of these photograph connect as they are both advertising fashion through commercial product photography which different to what you would normal expect when advertising fashion. Also both have created the illusion of the items floating in the air by either a peg or a hanger. Lastly the background in both photograph have significance in showing a certain vibe such as urban or feminine.

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