Connecting Essay Two

This photograph is advertising Absolut Vodka. The bottle has been surrounded by cubes of ice to portray the freshness of the drink. A blue tint has been added to whole photograph, to give it more of a young appeal and fit in with the night life in which we expect it to be drank. This blue tint also matches the company logo which is blue therefore this becomes the iconic colour for this companies product. The effect that has been added to this photograph, makes it look almost as if it is glowing under the fluorescent lights which you would expect to see in a night club.






This photograph was taken by me and is advertising Smirnoff Vodka. The bottle can be seen in the centre of the composition surrounded by large cubes of ice. By doing this, it portrays the drink to be refreshing and ice cold. The red parts of the drink are able to standout from the rest of the photograph due to it contrasting against the transparent ice cubes. The company logo is in the centre of the whole photograph which ensures that it is the main focus within the photograph because when thinking of the purpose of the photograph, it is to tell this companies product therefore the logo has to be easily established.









Both of these photographs connect in a way in which that they are both advertising a alcoholic spirit therefore the producers have the same intention. This would be to make it look appetising therefore both photographs show the bottle surrounded by ice cubes to imply that the drink is refreshing opposed to the negative connotation which come with alcohol. Also in both photographs, there is a colour scheme which links to the company logo for example in the first example the logo is blue therefore the colours scheme is blue and in the second example the logo is red and white therefore the colour scheme is red and white.