Thursday, 27 November 2014

Personal Shoot No.8 Work Diary

In this shoot i wanted to look at commercial photograph in a way in which i hadn't thought about before   which was to incorporate fashion by photographing clothing opposed to photographing a model. I feel this shoot turned out better than i expected therefore i am very pleased with the outcome. I created this photograph by hanging sting from one end of the studio to the other and then pegging the clothes to the the line. Also in this specific example i got air under the dress to make it look as if it was blowing in the wind. When editing the photograph, i used the spot healing tool to then erase the string to create the effect that the dress was floating in the air.

From this shoot, i decided to make an animation which  shows the front and the back of the dress. This not only a very unique and individual way of showing the dress but also allows the audience to see both sides of the dress in one photograph. The dress also has the illusion of floating which creates a mysterious photograph.

If i was to do this shoot again, i would like to look at creating this by with a more urban feel by placing the clothes against a brick wall with coat hangers which appear to be floating apposed to the pegs. 


What influenced me to do this shoot
I was influenced to do this shoot from my previous shoot showing commercial fashion photography through models however this time i wanted to try something different by just photographing the clothes on there own.

As a result of this shoot, i feel that i am much more open minded when shooting commercial photograph as I have realised that there is more than just taking the photograph and that different ways of editing will help towards the selling of the product.

Future Shoot
In a future shoot,I would like to look at something different like make up however I would like to incorporate video as this is a technique in which I enjoyed therefore I feel that it will be something interesting to look at in my own project.

Personal Shoot No.7 Work Diary


This is one of the photographs from this shoot. I decided to position the model in the centre of the composition and to have him looking down as this was something which i found worked well when looking a current photographers work. I used an off white background to add warmth to the photograph as it was more of an autumn/winter look which i was going for opposed to spring/summer which is much brighter. I liked this photograph as the model appears relaxed and unposed which is the look in which i wanted to create throughout this personal shoot. 


This is another one of the photographs from this shoot. This specific photograph is showing a more smart look compared to the one above. Again the model is placed in the centre of the composition however this time he is looking directly at the camera which i feel involves the audience and allows them to connect with the model. When editing this photograph, i decided to make it black and white as i feel it added a fine art approach to commercial photography which is something i have not seen done before. 

If I was to do this shoot again I would, look more closely at the ways I could edit the photographs. For example I have changed the colouring in each of these photographs however I would experiment with different shapes, repetitions and animations. 

What influenced me to do this shoot
I was influenced to do this shoot from shoot 4 as i wanted to continue to look at fashion however this time i wanted i to look at different colours whether it be clothing or when editing the photograph. 

As a result of this shoot, i feel much more confident with photographing people especially when making them look more professional and fashion like.  

Future Shoot
In a future shoot, i would like to look at just photographing the clothing on its own opposed to it being modelled by someone. I would like to experiment with the editing of the shots to make the clothes look as if they are floating in the air as this i feel will make my photographs unique to others which i have seen. 


Personal Shoot No.6 Work Diary



In this shoot i wanted to experiment with animation by showing the different colour nail vanishes. With this specific example i also created depth of field by making the nail vanish nearest to the camera appear much larger than the nail vanish furthest away from the camera however we know that they are the same size. By having them change one after the other it allows each individual colour stand out by it self to ensure that all the colour are seen and acknowledged by the audience. If i were to do this shoot again, i would like to use much brighter colour and maybe focus on photographing each nap vanish at a time opposed to various in one shot.


This is another example of my work from this shoot. My thought behind this photograph was to make the nail vanishes look as if they are placed naturally rather than positioned. When editing this photograph i decided to delete the background in order to ensure that the nail vanishes standout as well as making the nail vanishes brighter to allow the glittery colours to look as if they are shining in the light. By using lighting from above, i was able to create a shadow underneath the bottle of nail vanish which shows the form allowing the audience to see that that these are 3D bottles of nail vanish.

If i was to do this shoot again I would consider focusing on an individual nail vanish as this would give me a more specific focus and will allow me to experiment with the composition of a single bottle. I would also change the background colour as this could be used to contrast and create a more interesting photograph.

What influenced me to do this shoot
I was influenced to do this shoot from my previous shoot which was of 'Smirnoff' as i wanted to photograph liquid products in an alternative way therefore i decided to do it with nail vanish. Also i was influenced from my very first shoot as included a animation with the nail vanish to add diversity to my work. 

As a result of this shoot, i would like to look at photographing make up from a  commercial point of view whether it be just the products or with a model showing the make-up.

Future Shoot
In a future shoot, i would like to look at photographing make-up in a different way by showing the model wearing and applying the make-up opposed to just the product. 


Photographer No.5- Michael Molloy

I have chosen Michael Molloy as one of photographers as I like his diversity when thinking about the types of commercial photograph my that he does for example food, technology and jewellery. I also chose him as one of photograph due to him photographing thing which make the audience think deeply about the message behind it  even though there is no text. 

Product photography for an ad
This first photograph taken by Michael Molloy is advertising Nestle Nesquik cereal. The photograph has been taken in  kitchen environment as this is where cereal is stereotypically eaten. The cereal box has been placed in the centre of the composition therefore it is the main attraction within the photograph. Also the box standouts as the foreground is slightly blurred. The foreground is full of dull colours which contrasts against the bright colours on the box such as yellow and blue. 

Gold and Diamond Blackberry photographed on a black background
This second photograph taken by Michael Molloy advertising a blackberry with a diamonty case. This photograph has been taken specifically to focus on the case as this is the main feature of this phone. The blackberry logo can also be seen on the phone which allows the audience to establish the brand which is being advertised. Although the phone is black, a black background has been used which allows the diamonty casing to stand out. The phone has been placed at an angle to add depth to the photograph as well as showing that it is a 3D product.  

Cigarette in the shape of a question mark ?
This third photograph taken by Michael Molloy is different as it is not advertising a product like the others, and in fact his making people think about the effects of smoking. By having the cigarette shaped in the question mark this allows the audience to infer what this mean. The cigarette has been placed in the centre of the composition which could be portraying the fact that smoking is a the centre of many peoples lives. The uses of the white background can be seen as strange as white would normally signify purity which is something which is  most definitely not associated with smoking. 
Jewellery photographed for a website
This last photograph taken by Michael Molloy is advertising jewellery. The four  necklaces are seen to be hanging and are positioned at different length to show the different features on each one. A silver background has been used which compliment the shiny jewellery and is a colour is which we would expect to see when looking at jewellery. A small shadow has been created at the bottom of each necklace to show that they are 3D products which also i feel adds depth to the overall photograph. 
Influence
I was influenced by Michael Molloy's work as i would now like to look at food from a commercial point of view. I liked the way in which he placed the food in a location in which you would expect it to be eaten for example he has a box of cereal shown in the kitchen as this is where it is most commonly eaten. Maybe in a further less, i would like to look at commercial photograph from an awareness point of view such as smoking which is something which Michael Molloy looks at.

Summary
Overall i like the diversity of Michael Molloy's as he looks at a different type of commercial photography which i hadn't considered before which is to make people aware of health issue such as smoking etc. Also i like how he approached food commercial photography by placing it in the place you would expect it to seen opposed to a studio.

My Own Work:
This is an example of my own work. I was influenced by Michael Molloy as he photographs commercial food photography. When planning for my shoot, i wanted to be adventurous with the background in order to make it connect with the food. I decided to make the background look like snow as mince pies are associated with winter. I did this because i realised the importance of the background from Michael Molloy work as he places the food in the location you would expect it to be.














Tuesday, 25 November 2014

Personal Shoot No.9 Work Diary



I was inspired to make this video from the No.7 advert which is advertising lipstick and also i wanted to incorporate video into my photography work as this can be closely linked to commercial photography. I decided to just include the models mouth and nose as the whole idea of the video is the lips matching the music to portray that she is wearing the correct lipstick, showing that she is in sync. I included various different colour lipstick to show diversity which adds to the persuasive element of the video. I chose 'All about that bass' as my song as i wanted the video to create a happy, lively atmosphere and this song does as it is upbeat and positive.

This shoot has inspired me to make more videos as i feel this is more creative way of showing commercial photography and it was something which i had not done before. If i was to this shoot again, i would do it with my camera as i felt that this was slight fuzzy. Also i would like to use more vibrant coloured lipstick in order to make the lips strand out more as this is the main focus of the video.

What influenced me to do this shoot?
I was influenced to do this shoot due to me doing video as one of my techniques and I enjoyed it. Therefore I thought that it would be a good idea to try to incorporate video into my own personal project.

As a result of the shoot, I would no longer like to use video in my personal project as I feel that it will be hard to incorporate with different elements of commercial photography

Future Shoot
In a future shoot,I would like to still look at make upo however I would like to show the model with the make up on therefore I would have tried a variety of different ways to show this type of commercial photography.

Personal Shoot No.9

Friday, 21 November 2014

Location Portraiture Technique Page

Location Portraiture

How to do

  1. Use a wide angle
  2. Make sure that the camera is close to the subject
  3. Make sure that the subject is separated from the background
  4. Focus on different angles such as high and low
Example:



Photographer No.4- Iain Crawford

I have chosen Iain Crawford as one of my photographers as i was interested in looking into doing commercial photography from beauty point of view and this something that Iain Crawford focuses on in many of his pieces of work. As well as looking at beauty, he also looks at advertisements for TV programmes through photographs such as 'HollyOaks'. His diversity within his photographs is one of the main reason as to why i have chosen Iain Crawford as one of my photographers.

This first photograph taken by Iain Crawford is advertising a make-up brand called 'make up forever' . The model can be seen towards the right hand side of the composition looking down at the bottom corner of the composition. This enables to audience to see her eye make up as well as directing them to look at the company name which is in the bottom left hand corner. Water has been thrown at the model to create a contrast between the flawless looking make-up and the water which adds a more messy look to the overall photograph. Directional light has been used to create a dark shadow under the chin of the model, this gives her more defined facial features which is something you would expect in photographs which are advertising make-up.

This second photograph taken by Iain Crawford is advertising a specific episode of 'HollyOaks'. The model has been placed in the centre of the composition along with the logo in the bottom right hand corner. The model is made to look as if she is on fire with the use of red, yellow and orange tones throughout the photograph which is contrasted against a black background. Although the model looks as if she is on fire, he facial expression portrays her as powerful rather than in pain which adds a twist to the meaning of the photograph which would then make the audience think what is going to happen in this specific episode. 

This third photograph taken by Iain Crawford is advertising a hair product, This is different from other example of the commercial product photography as this product can not actually be seen in this photograph which may be due to the company already being well known that the name/logo is enough. The model hair dominant the majority of the composition however a small section of the composition is a quarter of the model face showing mainly her eye area. Several shadows have been created on the models hair to ad depth to the photograph by ensuring the audience know that this is a 3D model. 

This last photograph taken by Iain Crawford is advertising sports wear, from trainers to sport clothing. This shot allows the audience to see the models from the neck downwards and it set out to look as if they are just about the cross the finishing line in a race. Both male and female models have been used which show the diversity of the brand as they cater for both men and women,. The company logo has been placed in the bottom left had corner of the composition and the last runners body movement appears the direct the audiences eye towards the logo. 

Influence
Due to Iain Crawford is very diverse when referring to the types of commercial photography in which he focuses on, i was influenced by his work in two ways which were that i wanted to look at photographing hair as well as make up from a commercial pint of view. This will allow me to look at photographing people as well as products which is something i have wanted to do. For example i would like to photograph make-up on a model as well as the make-up products in there own. 

Summary
Overal all i like the diversity of Iain Crawford work as he looks at things such as sport ware to make-up which are completely different. I Also like the way in which he also has a variety in background, some being shot in the studio and some being shot in a studio and some being shot in various location.

My Own Work:
This is an example of my own work. I was influenced by Iain Crawford as some of his work focuses on commercial make-up photography. I liked how he included the model to demonstrate the make-up rather then just showing the product therefore this something that i took on board for my own work however i decided to have the model holding the product  as well as this was something that i felt helped with the persuasive side of the photograph. 

Tuesday, 11 November 2014

Mid-Project Action Plan for Personal Project

My feedback
  • Keep my idea broad including both fashion and products
  • Do some animations/videos for products
  • Maybe think about photographing fashion in an alternative way e.g: photographing the clothing on its own. 
  • Do some more shoots of drinks 
  • Look at other products such as make up and hair products- can incorporate the skills from the fashion shoots.
From the feedback which i got back from the rest of my class, i am now going to look into planning shoots to make video as this is a big part of advertising. Also i would like to look at more drink photographs as i feel i am much more confident with the lighting, therefore i am able to get the best result possible.

Also when thinking about incorporating fashion into my work, i have previously only photographed males therefore i would like to develop upon this and photograph females to show my diversity when photographing commercial fashion shots. This will allow me to experiment with different lighting as it can vary when photographing men and women.