Animation Work Diary

This is my first animation which i made consist of the model moving her arms up and down. As i had the camera on a tripod i was able to make sure that the positioning of the subject does not move to make sure that it looks realistic. When photographing this, i asked the model to move her ask up gradually and then when putting it together i was able to use the same photograph to make her arms go up then down.

This is my second animation consist of one the model punching the other model whilst she moves her head out of the way. This is a humorous animation rather than serious. Again by having the camera on a tripod i was able to avoid any distortions with in the animation. 

Animation Image Bank

This is simple animation showing a man reading through a book. The background remains the same throughout the whole animation and the only factors that change are the mans head, hand and the book. When looking what is in the composition and where it has been placed, the man has been placed in the first quarter of the composition leaving the rest to be filled with the background.  

In this animation , the only thing that is moving is the mans jackets whilst the man himself stays completely still with a stern look on his face Almost as if he is in deep thought.  This creates the effect that his coat is blowing in the wind. When looking at the clothing that he is wearing, it portrays his quite powerful in the sense that he is relaxed. 

This an animation which shows one very small movement  which is the models eyes  moving from looking in one place to looking in another. The thing that is i find clever with this animation is that the refection in the mirror also changed as the model moves her eyes which make its seem more realistic. Having only the eyes moving, gives this animation a eerie feel to it. 

This animation is showing the effect of the wind blowing the models hair and coat. Although this is a very small movement, it makes it look more realist. The model herself is stationary, with her keeping the same facial expression. 

This animation shows the model as stationary however the flame from the lighter is moving however this is only the slightest movement although this makes the overall animation look more realistic. 

This last animation has been taken from the side car mirror which is showing the cars going past. 

Animation Technique Page

What is it?: Movement created through a series of photos being displayed in a continuous loop of frames. 

How do you do it?
Animation is very similar another technique that is fairly easy to create.  It sees you as the photographer using a series of photos to create movement (a little bit like sequencing).  This is how you do it:

1.     Firstly, you need to know what you are going to shoot.  Format your camera and the go out to shoot your subject.

2.     Once you have conducted your shoot download the photos in Photoshop.

3.     Open the first image that is going to appear in the animation and change the levels and curves and any other adjustments that you would like to make.

4.     You can now start making the animation by going to Window in Photoshop and selecting “Animation/Timeline”. 

5.     Make all the changes to the other images that going to be in the animation the same as what you did in the first so that the animation runs smoothly, then place the images in new frames/layers on the timeline.

6.     You can now make any adjustments to the animation that you desire such as the length of time it runs, make it run on repeat or ‘tween’ it to make it run smoother.

7.     Ensure you save this file as a GIF.

Animation

Photographer No.2- Jonathan Knowles

I have chosen Jonathan Knowles as one of my photographer as he has a unique way of photographing products especially liquid products such as beer, coke and drinks from costa. I feel that in his photographs he lets the product do most of the work rather than everything else in the photograph. He is also able to appeal to different audiences when referring to the product even though there is only one photograph. Also i like his use of colours when thinking about the type of product or company in which he is advertising. 

This first photograph by Jonathan Knowles is advertising 'Diet Coke'. There is a large image to text ratio which is commonly used in commercial photograph as images are more likely to attract an audience compared to large amounts of text. It can be argued that this commercial photograph has been adapted to appeal to both mens and women. For example it says 'There is nothing like a six pack to put a smile on your face' which can either mean a six pack on the model which would appeal to women or a six pack of diet coke which is going to appeal to both genders, The company logo has been placed in the bottom corner of the photograph along with 'no calories' which would help with the persuasive element of the photograph, 

This second photograph by jonathan Knowles is advertising 'Carling'. When looking at wear things have been placed in the composition, i can clearly identify that the pint of carling has been placed in the centre of the composition to ensure that it main focus. The colour of the photograph is mainly black with lighter tones behind the pint of Carling. In the bottom quarter of the composition, there is a reflection of the pint of carling as well as the company logo which is a common element with commercial photographs. When thinking about the text which has been edited on the photograph, there is an elliptical sentence of 'Practice makes...'. The fact that it is placed above the pint of carling, the audience are then able to infer that the pint of carling is perfection which would complete the sentence.  

This third photograph by Jonathan Knowles is advertising a drink at Costa. Firstly when looking at the colours that have been used, there seems to be a use of natural, earthy colour which would relate to Costa itself as there drink are made with natural ingredients. Also the use of natural, earthy colours relates to the fact that this is promoting a new autumn drink therefore these are colours we would expect to see in autumn for example on blossom trees.  Furthermore when looking at where thing have been placed in the composition i can identify that the costa glass has been placed in the centre of the composition along with a small sign which is acknowledging the drink which is in the glass.  

This last photograph is by Jonathan Knowles and is advertising Cadbury's dairy milk chocolate. This commercial photograph is different from many others that i have looked at as it does not have any text on it or the company logo on the bottom section of the composition. This is most probably due to Cadbury being such larger well known company that it is not necessarily needed. Also this could mean that the image simple explain everything. By having the image of the chocolate melting would temp the audience to want the chocolate as it look so good, The background is a block purple which is the typical colour which is associated with the company Cadburys. 

Influence:
This photographer has influenced me in a way in which i have started to look into photographing products such as drinks and food as this something that i did not think of doing when creating my project proposal. This has allowed me to look at different lighting set ups as liquids require specific lighting to ensure that it can be seen. Also in further shoots i would like to incorporate texts when editing the photograph to add to the persuasive side of the photograph.

Summary:
Overall i like Jonathan Knowles style of photography as it is diverse and he experiments with different products whether it be drink or food. Also i like the way he adds text to many of his photographs to add to the persuasive element of photograph

My Own Work:

This is an example of my own work. I was influenced by Jonathan Knowles as i wanted to look at photographing drinks as this is something that he specialises in. Also i was influenced by the way he pays a lot of attention to the background to ensure that it reflects the product in which he is advertising. This is apparent in my photograph as i decided to use cubes of ice as a background as this helped portrayed the drink as ice cold and refreshing.

Photographer No.1- Andy Green

I have chosen Andy Green as one of my photographers as i liked the diversity within his selection of advertising photographs for example he has worked with Sony, Heineken, McCain and Actimel which are companies with massive difference between them. This shows the diversity of Andy Green's skills to adapt to different companies to achieve the perfect commercial photograph for them. I like the way that Andy approaches commercial photograph which is by incorporating the company within a real life event such as a football match or carnival. I also like his sense of humour which he portrays through some of his commercial photograph to give them a alternative feel compared to other commercial photographer work.

This second photograph by Andy Green is for the drink company 'Heineken' who specialise in alcoholic drinks. This therefore outlines the audience to be over 18 only therefore Andy Green would have had this in mind when photographing this commercial photograph. When thinking about where the bottle has been placed it appears to be around the centre of the composition therefore ensuring that it is the main focus. This would be due to the busy looking background which is a football stadium.  Andy Green i feel has decided to set this photograph at a football stadium as beer like Heineken are mainly drunk by men and football is also mainly watched by men, Therefore it would make sense to have these two elements together as the intended audience, men over 18, would be able to relate to it personally. Furthermore the male audience is shown by having to male hands passing the drink to one another. 

This third photograph by Andy Green is for the company McCain who are a food company. The audience for this commercial photograph would be essentially any one. Andy Green has shown this in his photograph by showing three different generation by having three tractors which gradually change in size to show the change in generation. Furthermore by having it set in green, healthy fields, this shows the freshness of the food which will help with the persuasive element of the photograph to ensure people buy McCains rather than any other food companies. When looking at the colour which have been used throughout the commercial photograph, they all appear to be very natural and earthy. This relates to the company at hand as they want to portray their food as natural and that it is all freshly grown in British farms as this something that would appeal to the audience and make them buy this companies food over any other.

This forth photograph by Andy Green is for the company Actimel who specialise in a yogurt drink for all ages. In this specific photograph it is being aimed at the older generation due to the model which is being used who is an old lady on a mobility scooter. A sense of humour has been portrayed through this photograph for example it says 'gale force 9? you're having a laugh' which is meant to be what the old woman is saying suggesting that because she has had her actimel she is stronger then ever and that she can even battle through gale force winds. The bottle has been added in the corner of the photograph along with the slogan 'bring it on'. which will help the audience to clearly understand what the bottle looks like if they are going to buy it.

Influence:
I have been influence by Andy Green has he has made me want to look into doing more location shoots to when looking at the advertising of products. This i feel will give my work diversity as i done want it to be all in the studio. Also this photographer has influenced me in a way in which i would like to think more about engaging the audience by adding text which may included a question which would then involve the audience and add to the persuasive element of the photograph. 

Summary:
Overall i like Andy Greens work as it is different from other commercial photographs which i have look looked at due to his being mainly location based where as many other commercial photographers focus their shoots in the studio. 

My Own Work:

This is an example of my own work. I was influenced by Andy Green's  work as i wanted to look at adding text to my photographs in order to help with the persuasive side of the photograph as well as intriguing the audience. Therefore in my own photograph, i decided to use the technique text within an image to show the name of the perfume. By using this technique. i was still able to ensure that the perfume. the main focal point, was visible and easily identified by the audience. 

Personal Shoot No.1 Work Diary

For my first personal shoot, i decided that i wanted to make an animation advertising starburst. I wanted to make it look fun and appeal to a young audience. I made the animation link to the product at hand by making it look like the sweets burst into a star as they come out of the bag. I had to make the animation black and white as i felt there was a change in colour between the photographs, Therefore i would like to do this shoot again and instead have the camera on a tripod to ensure that there is no differences in light and colour when referring to the background. I would like to do a shoot of this kind again as felt that this did not really go to plan therefore by having done this shoot i will be able to build upon this to make the next animation better.

If i was to do this shoot again, i would put the camera on a tripod to ensure that the framing is the same in each shoot. This would therefore ensure that there is no jumping about between each shot. This would also make sure that the lighting in each shoot is the same. 

What influenced me to do this shoot
I was influenced to do this shoot through doing animation as a technique previously therefore it was something that i wanted to incorporate into my personal project.

As a result of this shoot i would now like to include more animation within my personal project as i feel that this is an alternative way of showing commercial photography. 

Future Shoot
Another shoot i would like to progress on to from this shoot, is to do another animation however with other products such as clothing as this is something i haven't seen before and therefore would like to experiment with. 

Multiple Exposure Technique Page

How to achieve it:

1. Set the camera to multiple exposure and make sure that the camera is set to 'P' exposure mode.
2. Next hold down the +/- n button on the camera and scroll the wheel on the camera until you reach the minus numbers.
3. Now you can start by taking a picture. Options will appear at the bottom of the screen - press the next button and continue to take another picture
4. Continue to do this until you have your desired amount of photographs
5. Once you have the desired amount of photos press 'OK' to record and save what you have done.

Example:

Blurring Technique Page

How to achieve it:

1. Set the ISO onto the lowest number possible, in my case this was 100.
2. Then change the camera to shutter priority which means changing it to 'S' in the dial.
3. Then change the shutter speed to around 1/8 to achieve the blur
4. When shooting, you can use different techniques to blur such as moving the camera in a upwards or sidewards motion or asking the model/subject to move in motion. 
5. Both of these technique will leave you with a blurred image.

Example:

Research Log

Research Log from taylorcockley

Personal Image Bank

This photograph is advertising a perfume. In this specific photograph a female model has been used to be be the main focus of the composition. The model can be seen to be looking directly at the camera however her body is facing the side. The photograph has been made to be in black and white which gives a very sophisticated look to the overall photograph. In the bottom corner of the composition a image of the bottle of perfume has been edited into the photograph as well as text which shows the name of the perfume. 

This photograph is advertising a drink. It has been made to look like it is under water by having fruit dropped into water behind the bottle of drink. By including the fruit it allows the audience to understand the fresh ingredients which are in the drink which helps with the persuasive element of the photograph.

This photograph is advertising a company which is 'Nike'. I am able to tell this due to it iconic logo even though the company name has not been included. This shows how well know this company is known as they are able to just use their logo when advertising. Even though a model has been used, he would not be seen as the main focus as he is slightly blurred where as the logo is in focus therefore making this would be seen as the main focal point in the composition. 

This photograph is advertising an alcoholic drink which is 'Bulmers'.This photograph would be seen as very simplistic however it simply shows the drink and the natural ingredients which it contains. This is shown by it having a apple placed next to the bottle.

This photograph is advertising perfume however in a different way as the one previous. The photograph has been taken against a black background and a reflection of the bottle has been created. A ribbon appears to have been edited behind the behind the bottle to add colour to the photograph. 

This photograph is also advertising a perfume. Again a black background has been used a reflection has been created as well. An editing tool has been used to add the gold smoke like effect that is running along the composition.  By having the bottle facing this specific way, the audience are able to clearly see the company name and that it is for women. 

This a photograph advertising Coca Cola. A red background has been used which is the same colour as the Coca Cola Lid. You would think that you would be unable to see the lid however the angle in which the photograph has been taken, the lid is easily established, Drops of water can be seen throughout the composition which portrays the drink as refreshing and cold. Due to the logo being in white it stands out the most from the rest of the composition which is red. 

This photograph is advertising toothpaste. There are three main colours which can be seen throughout the photograph, these are white, red and blue which would be seen as the traditional colours of toothpaste. The brush has been placed in the centre of the composition with the toothpaste tube being shown at the top of the composition, In this particular photograph, no company logo can be seen which makes me wonder where this photograph would be seen.

This photograph is advertising an alcoholic drink. This refines the audience to over 18s only, A black background has been used to ensure there is a clear contrast between the background and the two subjects at hand which are a bottle and a pint. A refection has been created on both the bottle and the glass which i feel gives the whole photograph a sophisticated look.

This photograph is advertising for a retail company which is 'Guess'. This photograph can be seen as very simplistic due to it being in black and white and containing only one photograph along with the company logo. However the model herself appear to look very powerful and strong which contrasts the simplicity of the photograph itself.  This photograph is not necessarily advertising one item from the company but the whole company instead,  

This photograph is advertising Dior perfume. The bottle has been placed in the centre of the composition. The bottle appears to be in water due to the ripples in the bottom section of the photograph, When looking at the colours a pale pink is constant throughout the whole  of the photograph which adds a feminine touch to it. When looking at editing, pink smoke has been edited in to look like it is coming out of the bottle, 

This photograph is advertising Coca- Cola Light. The can and glass are spread out across the composition which make it the main focus of the photograph. Drops of water can be seen throughout the whole photograph which give the photograph and refreshing look to it due to the photograph being of a drink which is meant to be refreshing. 

This photograph is advertising M&M's. When looking at what is in focus and what is not, it appears that the centre of the composition is focus as the rest is not. This means the opening of the bag and come M&M's are in focus therefore this would be seen as the most important part of the photograph. However i do find it unusual that the logo is not in focus although it can still be seen. 

This photograph is advertising a Sony camera.  In this specific photograph it is showing an event which is supposedly meant to be captured by the Sony camera. I think that they have chosen to show a carnival as it a fast paced, lively event therefore it would be seen as hard to captures however this photograph shows that it is possible with the sony camera, Although there is a lot going on in the photograph, the model closest to the camera is in focus and the rest is slightly blurred.

This photograph is advertising a alcoholic drink which is Heineken. When looking at the background it appear to be set in a football stadium which can relate to the audience in many ways, one being that beer is stereotypically drunk by men and football is stereotypically watched by men therefore by putting the two together, the intended audience should be able to relate to the photograph. A bright blue sky can be seen which suggest that this a summer drink and is perfect to become refreshed. 

This photograph is advertising McCains which is a food company. When looking what is in the composition, we can clearly see green field, a summers sky and three tractors. All of these carry a connotation of nature and natural goodness which is something people look for when buying food. The company logo has been placed in the centre of the composition which makes it a main focus even though the photograph appears to look busy.

is for the company Actimel who specialise in a yogurt drink for all ages. In this specific photograph it is being aimed at the older generation due to the model which is being used who is an old lady on a mobility scooter. A sense of humour has been portrayed through this photograph for example it says 'gale force 9? you're having a laugh' which is meant to be what the old woman is saying suggesting that because she has had her actimel she is stronger then ever and that she can even battle through gale force winds. The bottle has been added in the corner of the photograph along with the slogan 'bring it on'. which will help the audience to clearly understand what the bottle looks like if they are going to buy it.

This is an commercial photograph for lotto. When looking at what is in the composition, it appear to be very simple by having a milkshake spilt on the floor. However when you think about the company at hand, you can infer that this is someone's reaction to winning on the lotto.The fact that it has just been left there shows the winners carelessness of the spilt drink as they have most probably just won a lot of money,

 This photograph is advertising Cadbury's dairy milk chocolate. This commercial photograph is different from many others that i have looked at as it does not have any text on it or the company logo on the bottom section of the composition however this is most probable due to cadburys being such a huge company. The background is a block purple which is the typical colour which is associated with the company Cadburys. 

This photograph is advertising a chocolate cake.  Firstly when looking at the colours which have been used, it appear to have tones of brown which i feel enhances the richness of the chocolate cake and make the photograph more appealing. The stand in which the cake is on is gold which portrays a sense of elegance as well as wealth, When looking at the position of the cake, it has been placed to the right of the composition which is different compared to all the others i have looked at as they have all been placed in the centre, However due to the simplicity of the photograph, the cake remains the main focus as it is the only thing within the composition. 

This photograph is advertising Pampers nappies. A baby has been used as the model as they are who the product are designed for however the photographs audience would be parents with young children. The photograph has been taken at a high angle to show that the baby is laying down. The traditional Pampers colours have been used as well as the company logo in the bottom corner where it is most commonly seen. 

This photograph is advertising clothing from the company levi's. The composition consists of two models who are seen to be laughing and smiling to portrays a positive vibe to the audience. The medium long shot allows the audience to see the majority of the males clothing which i feel is being portrayed at the most important within this photograph as you are unable to see the womens clothing. 

These two above photographs are advertising make-up from two different companies, one being 'red earth' and the other being 'M.A.C'.In the first photograph, as female model has been used to demonstrate the make-up. The model gives a sense of purity by have nothing on other than the make-up which also ensures that the make-up is the main focus of the photograph. Her skins appears to look flawless and perfect which is something the audience would want to achieve. I feel that the purple background has been used to match the eye shadow which has been used. In the second photograph, the make appears to be much more intense and dark with black and brown tones. The company logo has been incorporated into both photographs to ensure that audience known where the make-up is from. 

This photograph is advertising beach wear at H&M. The model can be seen to be looking at the camera whilst sitting on a branch, A surf board has been added to give the photograph the beach vibe, The photograph has been made to be in black and white however the company logo is still in colour. This helps it to stand out to the audience rather than the model and everything else included in the composition.